Methods to unlock informed decision making:
Transformational Workshops. Transformation is not a keyword – it is an outcome. Workshops take many forms and each format is deployed to reach a specific goal within the constraints of time, audience and institutional appetite.
- Traditional workshop can be informative, but learning is not always durable depending upon the job critical nature of the topic.
- Design thinking and creative workshops can solve problems and humanize outcomes, however the participants are not necessarily evolved through the process.
- Transformational workshops use special tools to create organic experiences that remove blockages to progress and growth. At the conclusion of a transformational workshop participants are elevated in ways that become integrated into their approaches to problem solving and human interactions.
Intelligent future has performed all of these and we are grateful for the trust and openness that allowed us to invite organizations and their members to reach the next level.
Virtual Reality Simulation. Using a hybrid blend of VR immersion and biometric response measurement research studied the saliency of the chocolate response in a realistic simulation of a traditional crowded marketplace. Findings provided the how/when/where/why of using priming communications in the noisy environment of large grocery stores and markets.
Prototype Testing. Research tested a working prototype for a new motorcycle targeted at expanding the category and user base for the dual sport bike class. Research design was both exploratory and tactical to provide greatest value. The strong findings enabled the brand to optimize the bikes’ design, features and messaging for an industry shaking release.
Opinion Landscape and Communications Effectiveness. Designed and conducted multi-touchpoint research among physicians, patients and the leading advocate organizations working on Hepatitis C. Findings from this study defined how to develop and grow strong relationships with the Hepatitis C community, defined the best practices for a center of excellence, provided a keen understanding of the health care provider resistance to treating this patient population, and constructed training scripts to product sales reps prior to the release of a drug to treat the disease.
Actionable Qualitative Research – Package Design and Positioning. Utilizing a combination of consumer and professional interviews, research built a detailed panorama of the US marketplace for rare vintage Champagne prior to the release and bottling of a secret stash. Findings were used to depict a positioning for this unique Champagne and select a bottle design that would arouse the wealthy and diverse consumer audience for high-end champagnes in the US.
Business to Business Communications – Defining Unmet Needs. In-store interviews among distributors of high end optical products uncovered a low POS awareness of clients’ advanced product benefits. Research uncovered a blindness to the differences between products in the category and assumed identical attributes. As a result, all products offering this benefit were considered the same, when in fact competitive products did not provide primary benefit under critical conditions when it is needed most. Findings from this research facilitated communications with a double use – to educate distributors and provide sales tools to engage with the end-user.